01 / ABOUT & POSITIONING

DESIGNING COMPLEX ENTERPRISE SYSTEMS FOR PEOPLE.

I’m a Senior Product Designer with 10+ years of experience across enterprise SaaS, regulated healthcare, financial systems, and e-commerce, building on an earlier career in commercial digital design.

I translate complex requirements and workflows into intuitive digital experiences by connecting user needs, business goals, and technical realities.

My approach combines UX strategy, interaction design, systems thinking, and functional prototyping to improve usability, validate solutions, and bridge the gap between design intent and development.

Throughout my career, I’ve collaborated with product, engineering, and business teams on enterprise platforms, workflow optimization, and design systems, contributing to initiatives for organizations including United Airlines, Walgreens, and 4ocean.

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About — [ Nicholas Cat / LEAD UX DESIGNER ]

02 / DESIGN PHILOSOPHY & PROCESS

DESIGN. VALIDATE. LEARN. REPEAT.

Product design is iterative, not a linear handoff. I connect user needs, business objectives, and technical constraints to shape solutions, validate decisions, and improve products through continuous feedback.

My goal is to make complex systems understandable without sacrificing their power. By structuring information around real user workflows, I create digital experiences that feel clear, intuitive, and scalable.

01. PLAN

Define the problem

User needs, business goals, requirements, workflows, and constraints.

02. DESIGN

Explore and validate

Information architecture, workflow mapping, design system components, and object-oriented UX.

03. BUILD

Collaborate and refine

Technical feasibility, component specifications, edge cases, and engineering handoff.

04. MEASURE

Learn and improve

Usability feedback, behavioral data, outcome measurement, and prioritized iterations.

03 / EXPERTISE & BACKGROUND

AREA OF FOCUS

UX Strategy & Product Thinking E-Commerce & Enterprise Design Interaction Design & Prototyping Design Systems & Scalable UI

LEADERSHIP EXPERIENCE

New Concept Studios

FOUNDER & PRINCIPAL DESIGNER • NOV 2008 – PRESENT

Leading UX direction and product strategy, translating business objectives into intuitive digital experiences. Connecting user needs, interaction design, scalable systems, and engineering collaboration to bring complex products from concept toward implementation.

ACADEMIC FOUNDATION • UNIVERSITY OF TEXAS AT DALLAS

Bachelors in Physics

Physics shaped how I approach design: breaking complex problems into manageable parts, examining relationships within systems, and balancing analytical rigor with practical outcomes. I apply that mindset to information architecture, interaction design, and complex product workflows.

DESIGNING COMPLEX ENTERPRISE SYSTEMS FOR PEOPLE.

DESIGN. VALIDATE. LEARN. REPEAT.

AREA OF FOCUS

LEADERSHIP EXPERIENCE

Bachelors in Physics

A FOUNDATION IN COMMERCIAL AND ENTERPRISE DESIGN.

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